Sniper Babes

January 19, 2010 | NeW Staff

I am always on the lookout for new products, organizations, or trends meant to be geared towards women. In my last post, I discussed The Walk of Shame Kit, which raised questions concerning the hook-up culture and sexual culture for women in general. This week, I’m going to talk about an organization called Sniper Babes.

During the holiday break, I went to a gun show with my father, and after browsing some rifles from the year 1861 (I am a huge Civil War buff), I came to the next table set up. The table, called “Sniper Babes,” had this picture on it:


Initially, I was repulsed since I assumed the organization was directed at men. However, I read their mission statement and it says:

“We strive toward getting more women and children into the shooting sports.”

I was shocked after reading the above on their poster (as if maybe it being directed towards men wouldn’t have been that bad). How could women posing barely clothed encourage women and children to get into shooting? Regardless of whether you agree or disagree with Second Amendment rights, firearms, etc., this organization is essentially objectifying their own gender as a way to bring other women into shooting.

Being a Sniper Babe means promoting a product (guns) that can appeal to both men and women equally, and sexualizing it in a manner that would appeal to far more men than women. Women have worked hard in society to be seen as more than just a pretty face or a pin-up. This organization destroys that work.

So, the group is trying to form a bond with other women…and don’t forget children, too, but what kind of example is that? Also, what does that say about women?

Well, it says a few things about women:
*First, it says that they believe women are nothing more than tools to promote products.
*Second, it says that sexualizing yourself is positive, fun, empowering thing.
*Third, it says that it’s a-ok for men to see women in this light.
*Last, it says that children and other women should see women as tools/objects/etc.

My last comment about this (since the topic is so dense), is to think about the imagery of the women holding the gun. Does this organization believe that women are more powerful because they sexualize themselves?

Also, check out this website for a better way to bond with women while target shooting: Women on Target.

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