Not as Many Young People Are Signing Up for Obamacare as Expected

January 14, 2014 | Karin

Monday, the Department of Health and Human Services released demographic data showing that only 24% of the people who have signed up for an Obamacare exchange are between the ages of 18 and 34. Only 24%. That is less than the almost 40% that the White House estimated they would need to enroll in the first year for the marketplaces exchanges to work.

I’ve written before on the Obama Administration’s efforts to sell Obamacare to young people. The efforts continue. Next month, the Administration is buying ads to air during the Olympics. In addition to the Olympic ads, February 15 has been deemed National Youth Enrollment Day.

The Administration should consider whether the challenge in getting young people to sign up for Obamacare is with the marketing or the product itself. What do you think?

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