Donate

ESPN Launching New Brand for Women

October 22, 2010 | NeW Staff

The ESPN is launching a new brand called espnW which is directed to women ages 18-34 that are interested in sports. Women’s sports currently only makes less than 8% of the programming on ESPN right now but the ESPN believes this would be a good venture for them. It’s something the ESPN has been researching for a while, as women’s sports coverage and popularity has been gaining ground. However, there are both fans and a defensive end to the new women’s sports network.

Critics complain that the new network will be condescending to women. That it would bring up segregation and belittle the sports of women. A quote from the Vice-President of the espnW,Laura Gentile, said, ““[it is]where we talk about women finding self-esteem in sports and about getting a pedicure.”

It is going to start off in digital format and use a lot of resources online like videos and blogs.

Is a channel dedicated to women’s sports advancing female sports or taking it away from going mainstream? Will the separate world for women prevent their accomplishments from being aired on the main sports channels?

What do you think?

Picture courtesy of: Sports Illustrated

»
Latest News

Chapter Leader Spotlight: Kristyn Morse

Welcome Kristyn Morse from Murray University! Kristyn started a Chapter on her campus in January. Please read her spotlight to welcome her. How did you hear about NeW? I heard about the Network of Enlightened Women through Stephanie, Campus Programs Associate at NeW, after working on the Rand campaign in the state of Kentucky with her.

Read more

Chapter 1 of Disinherited: Unfunded Promises

Go to college, study something you love, and you’ll get to do a job you love for the rest of your life. Unfortunately, however, young people are having an increasingly hard time finding a job in their desired field while also attempting to make a living—being charged for government debt that they did not incur.

Read more

Get the latest gear from the NeW store!

Shop Now