Donate

Don Draper Would Cut This

December 22, 2009 | NeW Staff



Really? Huh? And I thought we were past the whole “women as mindless sex ploys” to get men to do things. Isn’t that part of what feminism was all about? Demanding that women were known for their minds and not their cleavage. Well, it seems that America is backtracking. Women still use sex to demand results and men are still motivated by one, not-so-little thing.


The Rock the Vote video may capture some of our generation’s perspective but it does not appeal to me, at all. The video is degrading to both men and women. It implies that women cannot possibly fathom or understand political issues and should resort to their breasts to make a point. While men are distracted by sex so much so that political ideology is second to a little play time.


Campaigns fueled by sex are certainly not new to 2009, but is it just me or is sex=good advertising popping up everywhere today. Ciara’s Verizon LG Chocolate Commercial and the new Reebok EasyTone ads draw on sex appeal to help sell their product. But is using sex appeal to voice political ideology, sell a product or even endorse a candidate actually helpful, or just distracting?


For instance, the Rock the Vote campaign poses the question:


“What would you withhold from someone who opposes health care reform? Cookies, a Christmas gift, sex?”


After watching nearly 3 minutes of teasing sex, I am withholding my support for the campaign. But their message- it was lost on me.

»
Latest News

Q&A with Patrice Lee: Career Advice for NeW Members

Join Patrice Lee, National Spokeswoman for Generation Opportunity and Independent Women’s Forum Senior Fellow, at American University on March 28 to hear her speak about how big government hinders big dreams and why young people should care about the size of government. We caught up with her and asked her advice for NeW members.

Read more

Friday Feminist Fail: Requiring Stay-At-Home Moms To Work

In a recent report, the Organisation for Economic Cooperation and Development noted that, “One of the areas of greatest untapped potential in the Australian labour force is inactive and/or part time working women, especially those with children.” That makes sense. If a sector of the population in the economy chooses not to work or...

Read more

Get the latest gear from the NeW store!

Shop Now