The Walk of Shame Kit

by NeW Staff on January 12, 2010 · 0 comments

Every week the OSU NeW Chapter presents a current event or recent finding that pertains to women. A few weeks ago, one of the girls came across a website that sells something called the “Walk of Shame Kit.” She found it when she read an article about it in our own university newspaper – the OSU Lantern!

The company promoting the kit claims,

“There is no longer a need to be embarrassed by doing the ‘walk of shame’, all of your problems are solved with the Walk of Shame™ Kit. It’s everything you’ll need to walk home with your head held high.”

The kit includes a t-shirt dress, flip flops, a backpack, sunglasses, a pre-pasted toothbrush, make-up wipes, a call/don’t call leave behind card, and a breast cancer awareness bracelet.
 
Here is the website so you can see for yourself:
http://www.walkofshamekit.com/
.

It even has a blog where you can submit hook-up stories. Needless to say, after browsing through the “Walk of Shame” website during the start of our meeting, I saw looks of disbelief and disgust across the face of each NeW girl in the room. One of the girls shook her head and said that she could not believe something like the “Walk of Shame” kit could even be marketable, but sadly, it is, especially among college students.

So what does this type of product say about the hook-up culture?

For one, this product attempts to make the hook-up culture empowering or something that women are in control of. The walk of shame is called the walk of shame for a distinct reason: hooking-up isn’t empowering to women; it’s shameful, embarrassing, and has physical and emotional consequences. That embarrassment is what the kit claims to eliminate, but it only disguises the embarrassment women feel after a hook-up. The shame still remains.
 
This theme of empowerment that radical feminists use to justify their actions such as hooking-up is clearly misleading, intentional or not. The Walk of Shame Kit merely points this out.

I’ll leave you with the company’s promotional video – it’s jam-packed with elements of the hook-up culture (many elements I did not touch on), so let the comments fly!


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