A recent NY Times Article shares a new study that found makeup is linked with levels of trustworthiness, competency, attractiveness and likeability. There have been studies in the past about how makeup affects a woman’s confidence and researchers at Harvard, Boston University and others have teamed up with corporations like Proctor & Gamble and Dolce & Gabbana to find out the effect makeup has on a woman, her career and success on life.
There were four looks chosen ranging from no makeup to little makeup to professional makeup to glamorous makeup. One researcher guessed that glamorous makeup (the most makeup) would have an adverse affect but in the short term, this was not true. More makeup meant more likeability. But, over time people began to question the competency of those with a ‘glam look’ a little unlike the professional makeup look.
One female professor on the study was outraged about the link of competency and cosmetics. She stated:
“Twenty or 30 years ago, if you got dressed up, it was simply to please men, or it was something you were doing because society demands it,” she said. “Women and feminists today see this is their own choice, and it may be an effective tool.”
So cosmetics are a strategy. And not only a woman’s strategy but a feminist strategy? (Thought feminism was dead? Think not my friends.)
What do you think? Are cosmetics linked with competency? Is there a real strategy when applying makeup to get what you want? Are there society pressures to still wear makeup?