It often seems like officials in Washington pass legislation, not thinking about its impact on young people or counting on them to act. This is not the case for the Affordable Care Act. Young people should pay attention to the big role that they are expected to play to make it work. This summer, the Administration has tried to recruit the NFL, celebrities and moms to sell it to young people. This morning, the Wall Street Journal reports on the challenge the Administration faces,
President Barack Obama’s signature initiative rests on what Mr. Meiffren and his peers choose. If flocks of relatively healthy 20- and 30-somethings buy coverage, their insurance premiums will help offset the costs of newly insured older or sicker people who need more care. If they don’t, prices across the U.S. could spike.
Traditional insurance industry tools for managing risk—such as charging sick customers higher prices—are banned under the law, raising the importance of attracting young, healthy buyers.
This legislation is a good example of how what happens in Washington does affect young people, and it should start a conversation about what young people really want in terms of policy.