Really? Huh? And I thought we were past the whole “women as mindless sex ploys” to get men to do things. Isn’t that part of what feminism was all about? Demanding that women were known for their minds and not their cleavage. Well, it seems that America is backtracking. Women still use sex to demand results and men are still motivated by one, not-so-little thing.
The Rock the Vote video may capture some of our generation’s perspective but it does not appeal to me, at all. The video is degrading to both men and women. It implies that women cannot possibly fathom or understand political issues and should resort to their breasts to make a point. While men are distracted by sex so much so that political ideology is second to a little play time.
Campaigns fueled by sex are certainly not new to 2009, but is it just me or is sex=good advertising popping up everywhere today. Ciara’s Verizon LG Chocolate Commercial and the new Reebok EasyTone ads draw on sex appeal to help sell their product. But is using sex appeal to voice political ideology, sell a product or even endorse a candidate actually helpful, or just distracting?
For instance, the Rock the Vote campaign poses the question:
“What would you withhold from someone who opposes health care reform? Cookies, a Christmas gift, sex?”
After watching nearly 3 minutes of teasing sex, I am withholding my support for the campaign. But their message- it was lost on me.